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Amazon acquired Junglee in 1998, and the website Junglee.com was launched in India in February 2012 [132] as a comparison-shopping website. It curated and enabled searching for a diverse variety of products such as clothing, electronics, toys, jewelry, and video games, among others, across thousands of online and offline sellers.
Online travel market in India had a growth rate of 22% over the next 4 years and reach ₹54,800 crore ($12.2 billion) in size by 2015. Indian e-tailing industry is estimated at ₹3,600 crore (US$800 million) in 2011 and estimated to grow to ₹53,000 crore ($11.8 billion) in 2015. The market went up to $12.6 billion in 2013.
The company's founder and first CEO, Ryan Cohen, stated that he used Jeff Bezos's 1997 letter to shareholders as a roadmap for how to grow Chewy by using Amazon's guidelines on the convenience of shopping online and customer service. [27]
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Amazon launched its 2-hour grocery delivery service, Amazon Now, in India in February 2016 in Bangalore. [30] The service spread to Delhi, Mumbai, and Hyderabad the same year. Available only as an app on Android and iOS devices, the service was re-branded as Prime Now in May 2018. [31]
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The service competes primarily with Amazon India and domestic rival Snapdeal. [ 7 ] [ 8 ] As of FY23, Flipkart held a 48% market share in the Indian e-commerce industry. [ 9 ] Flipkart has a dominant position in the apparel segment, bolstered by its acquisition of Myntra , and was described as being "neck and neck" with Amazon in the sale of ...
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