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  2. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two ...

  3. Behavioral activation - Wikipedia

    en.wikipedia.org/wiki/Behavioral_activation

    Behavioral activation is a form of clinical behavior analysis, which is also known as third-generation behavior therapy. Other behavior therapies are acceptance and commitment therapy, dialectical behavior therapy and functional analytic psychotherapy. BA can be integrated into other psychotherapies, and its inclusion in these third-generation ...

  4. Somatic experiencing - Wikipedia

    en.wikipedia.org/wiki/Somatic_experiencing

    e. Somatic Experiencing (SE) is a form of alternative therapy aimed at treating trauma and stress-related disorders, such as PTSD. The primary goal of SE is to modify the trauma-related stress response through bottom-up processing. The client's attention is directed toward internal sensations, ( interoception, proprioception and kinaesthesis ...

  5. Mode deactivation therapy - Wikipedia

    en.wikipedia.org/wiki/Mode_Deactivation_Therapy

    Mode deactivation therapy (MDT) was developed by Jack A. Apsche who recognized shortcomings of cognitive theory and cognitive-behavioral therapies, especially for the treatment of populations with complex psychological problems. Cognitive Behavioral Therapy (CBT) was primarily conceptualized through an integration of behavior therapy with ...

  6. Arousal - Wikipedia

    en.wikipedia.org/wiki/Arousal

    Arousal is the physiological and psychological state of being awoken or of sense organs stimulated to a point of perception. It involves activation of the ascending reticular activating system (ARAS) in the brain, which mediates wakefulness, the autonomic nervous system, and the endocrine system, leading to increased heart rate and blood pressure and a condition of sensory alertness, desire ...

  7. Acceptance and commitment therapy - Wikipedia

    en.wikipedia.org/wiki/Acceptance_and_commitment...

    t. e. Acceptance and commitment therapy ( ACT, typically pronounced as the word "act") is a form of psychotherapy, as well as a branch of clinical behavior analysis. [ 1] It is an empirically based psychological intervention that uses acceptance and mindfulness strategies [ 2] along with commitment and behavior-change strategies to increase ...

  8. Cognitive behavioral therapy - Wikipedia

    en.wikipedia.org/wiki/Cognitive_behavioral_therapy

    Cognitive behavioral therapy ( CBT) is a form of psychotherapy [ 1][ 2] that aims to reduce symptoms of various mental health conditions, primarily depression, PTSD and anxiety disorders. [ 3] Cognitive behavioral therapy focuses on challenging and changing cognitive distortions (such as thoughts, beliefs, and attitudes) and their associated ...

  9. Anticonvulsant - Wikipedia

    en.wikipedia.org/wiki/Anticonvulsant

    Anticonvulsants (also known as antiepileptic drugs, antiseizure drugs, or anti-seizure medications ( ASM )) are a diverse group of pharmacological agents used in the treatment of epileptic seizures. [ 1] Anticonvulsants are also increasingly being used in the treatment of bipolar disorder [ 2][ 3] and borderline personality disorder, [ 4] since ...