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Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two ...
The activation function of a node in an artificial neural network is a function that calculates the output of the node based on its individual inputs and their weights. Nontrivial problems can be solved using only a few nodes if the activation function is nonlinear . [ 1 ]
Logistic function. A logistic function or logistic curve is a common S-shaped curve ( sigmoid curve) with the equation. where. is the carrying capacity, the supremum of the values of the function; is the logistic growth rate, the steepness of the curve; and. is the value of the function's midpoint.
The softmax function, also known as softargmax[ 1]: 184 or normalized exponential function, [ 2]: 198 converts a vector of K real numbers into a probability distribution of K possible outcomes. It is a generalization of the logistic function to multiple dimensions, and used in multinomial logistic regression. The softmax function is often used ...
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
Product activation is a license validation procedure required by some proprietary software programs. Product activation prevents unlimited free use of copied or replicated software. Unactivated software refuses to fully function until it determines whether it is authorized to fully function. Activation allows the software to stop blocking its ...
The more technical meaning of bias refers to a parameter given a node in a neural net, capable of shifting the node’s activation function left or right. Bias works in conjunction with weighting ...