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Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
An intentionally blank page is a page that has no content and may be unexpected. Such pages may serve purposes ranging from place-holding to space-filling and content separation. Sometimes, these pages carry a notice such as " This page was intentionally left blank. " Such notices typically appear in printed works, such as legal documents ...
Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Abstract (summary) An abstract is a brief summary of a research article, thesis, review, conference proceeding, or any in-depth analysis of a particular subject and is often used to help the reader quickly ascertain the paper's purpose. [ 1] When used, an abstract always appears at the beginning of a manuscript or typescript, acting as the ...
Margin (typography) A diagram displaying equal margins of width 25mm on an A4 page. In typography, a margin is the area between the main content of a page and the page edges. [ 1] The margin helps to define where a line of text begins and ends. When a page is justified the text is spread out to be flush with the left and right margins.