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Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Abstract (summary) An abstract is a brief summary of a research article, thesis, review, conference proceeding, or any in-depth analysis of a particular subject and is often used to help the reader quickly ascertain the paper's purpose. [ 1] When used, an abstract always appears at the beginning of a manuscript or typescript, acting as the ...
Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
t. e. SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. [ 1]
G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .
A straw-man (or straw-dog) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [ 1] The term is considered American business jargon, [ 2] but it is also encountered in engineering office culture. Often, a straw man document will be prepared ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...