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Sponsorship of an event, contest or race is a way to generate publicity. [4] Guerrilla marketing tactics are unconventional ways to bring attention to an idea, product or service, such as by using graffiti, sticker bombing, posting flyers, using flash mobs, doing viral marketing campaigns, or other methods using the Internet in unexpected ways. [1]
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Ambush marketing. A billboard for Sanford Health placed on the exterior of the Target Center, adjacent to Target Field, so that it is visible from within to compete with a sponsorship held by a competitor. Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against ...
An electronic data capture ( EDC) system is a computerized system designed for the collection of clinical data in electronic format for use mainly in human clinical trials. [1] EDC replaces the traditional paper-based data collection methodology to streamline data collection and expedite the time to market for drugs and medical devices.
Celebrity branding. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity 's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [ 1]
Report. A report is a document or a statement that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are usually given in the form of written documents. [ 1][ 2] Typically reports relay information that was found or observed. [ 2]
The broadcasting of sports events (also known as a sportscast) is the live coverage of sports as a television program, on radio, and other broadcasting media. It usually involves one or more sports commentators describing events as they happen. Sportscaster's environment is usually in booth, sets, and radio and television studios.
The examples and perspective in this article deal primarily with North America and do not represent a worldwide view of the subject. You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. (December 2010) (Learn how and when to remove this message)