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Go-to-market strategy. A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer ...
G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .
SugarCRM is a software company based in Silicon Valley. It produces the on-premises and cloud-based web application Sugar, a customer relationship management (CRM) system. SugarCRM's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.
Software versioning is the process of assigning either unique version names or unique version numbers to unique states of computer software. Within a given version number category (e.g., major or minor), these numbers are generally assigned in increasing order and correspond to new developments in the software.
Adobe Experience Manager (AEM) [9] is an enterprise content management system [10] and digital asset management. [11] Before its acquisition, it was formerly known as Day CQ5. Adobe Campaign [12] is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns ...
WordPerfect (WP) is a word processing application, now owned by Alludo, [3] with a long history on multiple personal computer platforms. At the height of its popularity in the 1980s and early 1990s, it was the market leader of word processors, displacing the prior market leader WordStar.
You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses ...
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][ 1][ 2][ 3] Compare marketology, [ 4] which Aghazadeh defines in terms of ...