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  2. Event management - Wikipedia

    en.wikipedia.org/wiki/Event_management

    Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and ...

  3. Project management - Wikipedia

    en.wikipedia.org/wiki/Project_management

    The main purpose is to plan time, cost, and resources adequately to estimate the work needed and to effectively manage risk during project execution. As with the Initiation process group, a failure to adequately plan greatly reduces the project's chances of successfully accomplishing its goals. Project planning generally consists of [40]

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  5. Business models for open-source software - Wikipedia

    en.wikipedia.org/wiki/Business_models_for_open...

    Another variant of the approach above, mainly use for data-intensive, data-centric software programs, is the keeping of all versions of the software under a free and open-source software license, but refraining from providing update scripts from a n to an n+1 version. Users can still deploy and run the open source software.

  6. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to ...

  7. Small Business Administration - Wikipedia

    en.wikipedia.org/wiki/Small_Business_Administration

    The SBA was created on July 30, 1953, by Republican President Eisenhower with the signing of the Small Business Act, currently codified at 15 U.S.C. ch. 14A.The Small Business Act was originally enacted as the "Small Business Act of 1953" in Title II (67 Stat. 232) of Pub. L. Tooltip Public Law (United States) 83–163 (ch. 282, 67 Stat. 230, July 30, 1953); The "Reconstruction Finance ...

  8. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Marketing. Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1][ 2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication ...

  9. Event tree analysis - Wikipedia

    en.wikipedia.org/wiki/Event_tree_analysis

    Event tree analysis ( ETA) is a forward, top-down, logical modeling technique for both success and failure that explores responses through a single initiating event and lays a path for assessing probabilities of the outcomes and overall system analysis. [ 1] This analysis technique is used to analyze the effects of functioning or failed systems ...

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