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Index. Geographers. v. t. e. In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation ( geographic information) in the process of planning and implementation of marketing activities. [ 1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
v. t. e. In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money.
e. In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments. [ 1] Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies.
Economic geography is the subfield of human geography that studies economic activity and factors affecting it. It can also be considered a subfield or method in economics. [ 1] There are four branches of economic geography.
v. t. e. Central place theory is an urban geographical theory that seeks to explain the number, size and range of market services in a commercial system or human settlements in a residential system. [ 1] It was introduced in 1933 to explain the spatial distribution of cities across the landscape. [ 2] The theory was first analyzed by German ...
A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...
v. t. e. Local food is food that is produced within a short distance of where it is consumed, often accompanied by a social structure and supply chain different from the large-scale supermarket system. [ 1] Local food (or locavore) movements aim to connect food producers and consumers in the same geographic region, to develop more self-reliant ...
Below is a list of the largest consumer markets of the world, according to data from the World Bank. The countries are sorted by their household final consumption expenditure (HFCE) which represents consumer spending in nominal terms. [ 1 ]