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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  4. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer experience by not only ...

  5. Automatic firearm - Wikipedia

    en.wikipedia.org/wiki/Automatic_firearm

    In fully automatic firearms, the cyclic rate is tailored to the purpose the firearm is intended to serve. Anti-aircraft machine guns often have extremely high rates of fire to maximize the probability of a hit. In infantry support weapons, these rates of fire are often much lower and in some cases, vary with the design of the particular firearm.

  6. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    30 million (as of 2024) G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [ 1][ 2] with offices in Poland and Hong Kong. [ 3][ 4] The site operates in the resale of gaming offers and others digital items by the use of redemption keys. G2A.COM’s main offerings are game key codes for ...

  7. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...

  8. Anti-access/area denial - Wikipedia

    en.wikipedia.org/wiki/Anti-access/area_denial

    An S-400 surface-to-air missile system can be used as an A2/AD asset. [ 1] Anti-access/area denial (or A2/AD) is a military strategy to control access to and within an operating environment. [ 2] In an early definition, anti-access refers to those actions and capabilities, usually long-range, designed to prevent an opposing force from entering ...

  9. Small arms and light weapons - Wikipedia

    en.wikipedia.org/wiki/Small_Arms_and_Light_Weapons

    Small arms and light weapons ( SALW) refers in arms control protocols to two main classes of man-portable weapons. [ 1] " Small arms ", broadly speaking, are individual-service (i.e. for carry and operation by individual infantrymen) kinetic projectile firearms. These include: handguns ( revolvers, pistols, derringers, and machine pistols ...