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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via email by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the ...
The Berenstain Bear Scouts and the Ripoff Queen. 1998. Scholastic. Bear Scouts. The Berenstain Bears' Mad, Mad, Mad Toy Craze. 1999. Random House. First Time Books. The Berenstain Bears Think of Those in Need **.
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