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Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands ...
In 2007, Bikoff sold Energy Brands to The Coca-Cola Company for $4.1 billion. [4] This deal earned Bikoff personally $325 million . [ 5 ] The brand is known mostly for the product VitaminWater .
Coca-Cola C2 – discontinued lo-carb and low sugar version. Coca-Cola California Raspberry – Released 2018, a naturally flavored variant of Coca-Cola sweetened with cane sugar. Coca-Cola Citra – a citrus cola, available only in Japan. Coca-Cola Clear – a clear cola, available in Japan.
By 2006, its revenue had reached a reported $355 million, and a year later Coca-Cola, seeking a larger stake in the noncarbonated-energy-drink segment, bought the company and announced that ...
Most potentially troubling for Coca-Cola is the assertion by Gleeson that use of the word "healthy" in product labeling violates the Food and Drug Administration's regulations on vitamin-fortified ...
The Center for Science in the Public Interest has sued Coca Cola, claiming that the marketing of the wildly popular Vitamin Water is "deceptive." "It truly shocks the conscience that a company ...
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. [ 2][ 3] Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998. [ 4][ 5] By 2016, it was one of the top five most sold brands of ...
The company grew quickly, netting $1 million in its first year, and growing to over $1 billion in sales by 2007, when it was the top-selling water brand in the US. In 2007, Coca-Cola bought the company for $4.1 billion. [6] In 2009, Repole joined Pirate's Booty as chairman of the board. He helped the company grow 300% in less than five years.
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