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Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands ...
In 2007, Bikoff sold Energy Brands to The Coca-Cola Company for $4.1 billion. [4] This deal earned Bikoff personally $325 million . [ 5 ] The brand is known mostly for the product VitaminWater .
PepsiCo, The Coca-Cola Company and other companies market enhanced water. The marketing usually capitalizes on the healthy image of water combined with the perceived health and taste. Bottled water was introduced to the United States by television commercials in 1977. After the television commercial, bottled water sales increased by 3,000 ...
Most potentially troubling for Coca-Cola is the assertion by Gleeson that use of the word "healthy" in product labeling violates the Food and Drug Administration's regulations on vitamin-fortified ...
By 2006, its revenue had reached a reported $355 million, and a year later Coca-Cola, seeking a larger stake in the noncarbonated-energy-drink segment, bought the company and announced that ...
A 2011 Vitaminwater ad is making the rounds on social media again, prompting renewed cries against the company for its "irresponsible" marketing practices.. The colorful advertisement in question ...
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
I loved the predecessor of the product now known as VitaminWater, Fruitwater. Made by glacéau, the four flavors were delightfully simple and unsweetened; it was just fruit flavoring and water.