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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Meta is a range of smartglasses created by Meta Platforms and EssilorLuxottica. They include two cameras, open-ear speakers, a microphone, and touchpad built into the frame. [ 1 ] They are latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebook’s plans ...
In unpaid product placements, the advertiser will usually loan or give the product to the production. The productions costs are reduced, as they would otherwise have to buy or rent the items. [5] Subcategories are basic, when a logo is merely visible, and advanced, whereby the product or brand is spoken by characters in the show or movie.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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Aviator style sunglasses are intended to be worn under headgear and are characterised by dark, oftentimes reflective lenses and thin monel, steel or titanium metal frames with double or triple bridges and bayonet earpieces or flexible cable temples that hook more securely behind the ears. [1] The large lenses are not flat but slightly convex.
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