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TAG Heuer S.A., founded Heuer AG (/ ˌ t æ ɡ ˈ h ɔɪ. ər / TAG HOY-ər) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier , Switzerland, it was acquired by Techniques d'Avant Garde in 1985, which purchased a majority stake in the company, forming TAG Heuer . [1]
Calibre 11. The TAG Heuer Monaco, initially introduced by Heuer in 1969, is a line of automatic chronograph wristwatches created to commemorate the Monaco Grand Prix. Notable for its distinctive square case, the Monaco was among the first of its kind in this design, following Rolex's introduction of a square chronograph in 1940.
Tag Heuer continues to promote its Monaco range with McQueen's image. [145] The Rolex Explorer II , Reference 1655, known as Rolex Steve McQueen in the horology collectors' world, the Rolex Submariner , Reference 5512, which McQueen was often photographed wearing in private moments, sold for $234,000 at auction on June 11, 2009, a world-record ...
In 1974, Viceroy partnered with TAG Heuer and produced a special version of the black-dialed Autavia (a watch introduced in 1933) that was offered for US$88. This version of the Autavia was called the "Viceroy" and advertisements for this promotion featured racer Parnelli Jones . [15]
Devin Johnson's life was uprooted for a second time when a tornado flattened his home over the Memorial Day weekend — on the same lot in Kentucky where another twister left him homeless in 2021.
Heuer became the first Swiss watch in space thanks to a Heuer Stopwatch, worn by John Glenn in 1962 when he piloted the Friendship 7 on the first crewed U.S. orbital mission. The Breitling Navitimer Cosmonaute was designed with a 24-hour analog dial to avoid confusion between AM and PM, which are meaningless in space.
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