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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  4. List of coffee drinks - Wikipedia

    en.wikipedia.org/wiki/List_of_coffee_drinks

    The choice of milk used to create the afrógala may vary from fresh to condensed. Recently the Coffee Island coffee shop (a coffee shop franchise in Greece), established a new foam and cream trend in freddo cappuccino. They use plant-based milk creamed in the frapièra. The result is a stiffer and sweeter cream.

  5. McCafé - Wikipedia

    en.wikipedia.org/wiki/McCafé

    McCafé. McCafé is a coffee-house -style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia in 1993 and introduced to the public with help from McDonald's CEO Charlie Bell and then-Chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees.

  6. List of coffeehouse chains - Wikipedia

    en.wikipedia.org/wiki/List_of_coffeehouse_chains

    A franchise business of Foodco which operates small coffee shops throughout the Australia, New Zealand, UK, China, Malaysia, Singapore and United Arab Emirates. Java House. Kenya. 68. Headquartered in Nairobi, chain selling export quality Kenyan coffee. Jittery Joe's. United States. 10. Joe & The Juice.

  7. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  8. Coffeeshop (Netherlands) - Wikipedia

    en.wikipedia.org/wiki/Coffeeshop_(Netherlands)

    A coffeeshop in Utrecht. In the Netherlands, coffeeshops are a type of cannabis retail outlet, establishments where the sale of cannabis for personal consumption by the public is tolerated by the local authorities. [ 1] Under the drug policy of the Netherlands, the sale of cannabis products in small quantities is allowed by licensed coffeeshops.

  9. Juan Valdez Café - Wikipedia

    en.wikipedia.org/wiki/Juan_Valdez_Café

    Juan Valdez Café is a multinational coffeehouse chain based in Colombia that specializes in coffee retail. Its purpose is to become a member of the worldwide coffee restaurant business, and promote Colombian coffee. It was created by Colombia's National Federation of Coffee Growers through Procafecol S.A.; the latter being a company ...