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  2. Service recovery paradox - Wikipedia

    en.wikipedia.org/wiki/Service_recovery_paradox

    However, customers who blame the service system are more likely to complain. [9] When customers complain directly to the service provider, there is an opportunity to turn customers around, increase their satisfaction and win loyal customers. For this reason, companies should develop strategies for handling service failures.

  3. Defensive strategy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Defensive_strategy_(marketing)

    Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [1] When this rivalry exist, each company must protect its ...

  4. Criticism of Comcast - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_Comcast

    Criticism of Comcast. A number of different controversies and criticisms have surrounded Comcast for various reasons over its recent history. Customers of the telecommunications company report low levels of customer satisfaction on both service and cost. Comcast has also had several customer service scandals, the most notorious of which ...

  5. Americans Love to Complain About These 10 Companies - AOL

    www.aol.com/americans-love-complain-10-companies...

    A steady stream of grousing about the credit-reporting companies is among a record 257,000 consumer complaints published by the CFPB in 2018, a new report by U.S. PIRG Education Fund finds.

  6. The Customer Isn't Always Right, Especially When She's ... - AOL

    www.aol.com/news/2012-10-29-the-customer-isnt...

    Matt Brownell Updated July 14, 2016 at 6:40 PM customer service complaints When it comes to customer service disputes, there's an old adage in the retail industry: The customer is always right.

  7. BBB Reveals America's Most Complained-About Businesses - AOL

    www.aol.com/news/2012-03-02-bbb-reveals-americas...

    The Better Business Bureau just released some good news: In 2011, consumers consulted the BBB far more often than they did the year before, and they lodged fewer complaints. Surely that's a sign ...

  8. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...

  9. Customer attrition - Wikipedia

    en.wikipedia.org/wiki/Customer_attrition

    Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one. [1]