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Mainland China. Owner. Vipshop Holdings Ltd. Vipshop ( Chinese: 唯品会; pinyin: Wei Pin Hui) is a Chinese company that operates the e-commerce website VIP.com (formerly Vipshop.com) specializing in online discount sales. Vipshop is based out of Guangzhou, Guangdong, China, and was listed on New York Stock Exchange (NYSE) on March 23, 2012.