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Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]
A Master of Business Administration ( MBA; also Master in Business Administration) is a postgraduate degree focused on business administration. [1] The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, strategic management, business strategy, finance ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. [1] [2] It includes the process of creating, sharing, listening, and understanding messages between different groups of people through written and verbal ...
At the graduate school level, students seek a variety of master's degrees, either in general management –very commonly the MBA –or in a specific area, such as marketing or finance.
Digital marketing is the component of marketing that uses the Internet and online -based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
The MM program for younger professionals with limited professional experience often resembles an MBA program. It typically prepares students to handle management issues in all areas of business, with the option to concentrate or specialize in one area. Most programs begin with a set of required courses and then offer more specialized courses ...