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Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and ...
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers. [34]
Boys' toys and games. An infant boy playing with a toy dump truck at the beach. Boys' toys and games, as opposed to girls' toys and games, are a subset of toys and games that appeal to male children. Research suggests that this appeal may be driven by biological factors, peer pressure, parental choices, marketing, and tradition. [citation needed]
Orenstein would buy back the company in 1966 for $49 million, also bringing back the "Deluxe Topper Toys" name. [1] For boys, the Johnny Lightning (launched in 1969) and Johnny Seven O.M.A toys were the most popular; for girls, the Dawn Doll. Deluxe Reading dolls were sold in the 1950s–1970s through supermarkets and are often referred to as ...
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[7] In 2009, the program received support from First Lady Michelle Obama, who placed the first collection box at the White House. [8] In December 2011, she took part in a Toys for Tots activity at Joint Base Anacostia-Bolling. [9] [10] As of 2016, the Toys for Tots Program and Foundation have collected and distributed more than 512 million toys.
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