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  2. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

  3. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are used in connection with many business documents such as loan applications ( mortgage loan ), contract drafts and proposals, and executed documents. While the resume outlines the professional journey, a cover letter allows the applicant convey their personality, passion, and potential contributions to the prospective employer.

  4. Response rate (survey) - Wikipedia

    en.wikipedia.org/wiki/Response_rate_(survey)

    A survey’s response rate is the result of dividing the number of people who were interviewed by the total number of people in the sample who were eligible to participate and should have been interviewed. [ 2] A low response rate can give rise to sampling bias if the nonresponse is unequal among the participants regarding exposure and/or outcome.

  5. American Customer Satisfaction Index - Wikipedia

    en.wikipedia.org/wiki/American_Customer...

    The American Customer Satisfaction Index ( ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produced by the American Customer Satisfaction Index (ACSI LLC) based in Ann Arbor, Michigan . The ACSI interviews about 350,000 customers annually and asks about their satisfaction with the goods ...

  6. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [ 9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [ 9] These services may even be provided at the place in which the customer makes use of ...

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [8] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

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