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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  3. Internet - Wikipedia

    en.wikipedia.org/wiki/Internet

    The Internet (or internet) [ a] is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) [ b] to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of ...

  4. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  5. Web page - Wikipedia

    en.wikipedia.org/wiki/Web_page

    A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, [ 3] including images and video . Cascading Style Sheets (CSS) specify the presentation of the page. [ 3] CSS rules can be in separate text files or embedded within the HTML file.

  6. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

  7. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Customer relationship management. Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context.

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  9. Glossary of Internet-related terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_Internet...

    The act of attempting to obtain private or sensitive information such as user names, passwords and credit card information through the use of fake emails from trustworthy sites. PHP. PHP Hypertext Preprocessor, the coding language to create interactive web pages and so forth. POP3.