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A chief marketing officer ( CMO ), also called a global marketing officer or marketing director, or chief brand officer, [ 1][ 2] is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the ...
Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1] The account executive (AE) directly works with, and provides ...
Chief commercial officer. The chief commercial officer ( CCO) (sometime referred to as the chief business officer) is an executive-level role, with the holder being responsible for the commercial strategy and the development of an organization. It typically involves activities relating to marketing, sales, product development and customer ...
Business executive. A business executive is a person responsible for running an organization, although the exact nature of the role varies depending on the organization. Executives run companies or government agencies. They create plans to help their organizations grow.
Chief business development officer. A chief business development officer (CBDO) is a position within a company established beside the other executive positions reporting to CEO and COO. The title is used to define a high-ranking position alongside the CEO. The CBDO is expected to have a broad and comprehensive knowledge of all matters related ...
Executive information system. An executive information system ( EIS ), also known as an executive support system ( ESS ), [ 1] is a type of management support system that facilitates and supports senior executive information and decision-making needs. It provides easy access to internal and external information relevant to organizational goals.
A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.
A chief executive officer ( CEO) [ 1] ( chief executive (CE), or managing director (MD) in the UK) is the highest officer charged with the management of an organization – especially a company or nonprofit institution . CEOs find roles in various organizations, including public and private corporations, nonprofit organizations, and even some ...