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Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks . Algorithms are used to derive respondent-level coefficients of Social Networking Potential (SNP). These coefficients are integrated with ...
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
ResearchGate is a European commercial social networking site for scientists and researchers [ 2] to share papers, ask and answer questions, and find collaborators. [ 3] According to a 2014 study by Nature and a 2016 article in Times Higher Education, it is the largest academic social network in terms of active users, [ 4][ 5] although other ...
6,750 (in 2022) [ 1] Official website. mdpi .com. MDPI ( Multidisciplinary Digital Publishing Institute) is a publisher of open-access scientific journals. It publishes over 390 peer-reviewed, open access journals. [ 2][ 3] MDPI is among the largest publishers in the world in terms of journal article output, [ 4][ 5] and is the largest ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
v. t. e. APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences, including sociology, education, nursing, criminal justice, anthropology, and psychology.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...