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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Remember when we exclusively wore skinny jeans for what feels like decades? That seriously seems like a lifetime ago! Our denim style has massively evolved and continues to change, but we’re ...
Denim initially gained popularity in 1873 when Jacob W. Davis, a tailor from Nevada, manufactured the first pair of rivet-reinforced denim pants. The popularity of denim jeans outstripped the capacity of Davis's small shop, so he moved his production to the facilities of dry goods wholesaler Levi Strauss & Co. , which had been supplying Davis ...
Toughskins are a line of clothing sold by Sears, Roebuck and Co. which were primarily marketed for their durability. When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had ...
Premium Wedgie Icon Fit Jeans. Some might consider it bold of Levi’s to put “wedgie” in the name, but that just goes to show how confident they are in this style, which will hug every curve ...
Kontoor Brands. (2019–present) Website. www .lee .com. Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation 's Jeanswear Division. [1] Since 2019 its headquarters has been in Greensboro, North Carolina, [2] relocated from Merriam, Kansas. [3]
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