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A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing strategy. An organization's marketing planning process is derived from its overall business strategy.
This accountability allows marketing to take responsibility for the profit or loss from investments in marketing activities, and to demonstrate the financial contributions of specific marketing programs to the overall financial objectives of the firm, including brand asset value. Return on marketing investment (ROMI), customer acquisition costs ...
Accounting, also known as accountancy, is the process of recording and processing information about economic entities, such as businesses and corporations. [ 1][ 2] Accounting measures the results of an organization's economic activities and conveys this information to a variety of stakeholders, including investors, creditors, management, and ...
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [ 3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
Enterprise resource planning ( ERP) is the integrated management of main business processes, often in real time and mediated by software and technology. ERP is usually referred to as a category of business management software —typically a suite of integrated applications —that an organization can use to collect, store, manage and interpret ...
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, [ 1] and is now used by many businesses, websites [ 2] and even pharmaceutical companies in partnership ...
Return on marketing investment ( ROMI) is the contribution to profit attributable to marketing (net of marketing spending ), divided by the marketing 'invested' or risked. ROMI is not like the other ' return-on-investment ' (ROI) metrics because marketing is not the same kind of investment. Instead of money that is 'tied' up in plants and ...