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Sales promotion is a set of techniques used to stimulate the purchase of a product or brand for a limited time. It can be directed at consumers, retailers or other customers and include discounts, coupons, contests, samples, rebates and more.
PayPal Honey is a subsidiary of PayPal that offers a browser extension that applies online coupons and cashback on eCommerce websites. It was founded in 2012, acquired by PayPal in 2020, and has been involved in YouTube advertising and sponsorships.
Learn about the origin and evolution of coupons, from the first-ever coupon for a free glass of Coca-Cola in 1888 to the modern electronic and mobile coupons. Find out how coupons are used for marketing, pricing, and taxation purposes.
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Learn what digital coupons are and how they differ from paper coupons. Find out the advantages and disadvantages of static and dynamic e-coupons, and the security and management issues of e-coupon systems.
Finastra is a London-based company that sells software to the retail banking, transaction banking, lending, and treasury capital markets. It was formed in 2017 by the merger of Misys and D+H, two global providers of financial technology services.
Warren Buffett's Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) has made news lately for selling stocks, including paring down its large stakes in Apple and Bank of America.
The site both originates and disseminates print coupons and online promotion codes. PromotionCode.org maintains a community of shoppers that exchange user-submitted codes and a codes-by-email option where subscribers can receive codes for selected stores via email without having to visit the site.