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In February 2020, The Knot Worldwide announced it acquired Hitched, a U.K.-based wedding brand. [22] In response to COVID-19, the company launched a $10 million assistance program for wedding vendors in need of support and introduced a campaign called Love is Essential covering the cost of dream marriage proposals for essential workers. [23] [24]
The wedding industry in the United States is the providers of services and goods for weddings in the U.S., taken as a whole. Every year in the United States, there are approximately 2.5 million weddings. [1] The United States wedding industry was estimated to be worth about $70.5 billion as of 2022. [1]
Personal wedding websites are used for various purposes, including communication with guests, sharing wedding photos and videos with those who could not attend, providing maps, hotel and destination information, bridal party and couple biographies, and profiling vendors. Increasingly, the sites are being used as tools for wedding planning.
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Most wedding ceremonies involve an exchange of marriage vows by a couple, presentation of a gift (offering, rings, symbolic item, flowers, money, dress), and a public proclamation of marriage by an authority figure or celebrant. Special wedding garments are often worn, and the ceremony is sometimes followed by a wedding reception.
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