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Sinful Colors was founded in 1991. [2] [3] In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars. [4] [5] In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves. [6]
Charles Revson. Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist. He was best known as a pioneering figure in the American cosmetics industry as the person who created the first pigment-based nail polish and founded and managed Revlon through five decades.
In 1945, Revlon began launching full-color photographic advertisements in major magazines and stores across the country. Revlon introduced matching nail polish and lipsticks with exotic and unique names. These ads were taken by the top fashion photographers of the day including Richard Avedon, Cecil Beaton, and John Rawlings.
Essie’s polish in the shade “Blanc” provides flawless coverage and it’s the quintessential hue of white that you’ll want to keep in your beauty drawer forever. For a salon-quality look ...
Ultima II was always intended to be an upmarket cosmetic line, as opposed to the core range Revlon and youth range Natural Wonder, in a marketing strategy called "laddering" inspired by General Motors. Advertising targeted upper-class women and featured models clad in haute couture gowns. For a decade, Ultima II's slogan was "Dedicated to the ...
To help you round out your collection, we've pulled together a short list of the best nail polish brands worth shopping, including popular brands like Gucci Beauty, Essie, and more.
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