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  2. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer support. Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [9] These services may even be provided at the place in which the ...

  3. Customer advocacy - Wikipedia

    en.wikipedia.org/wiki/Customer_advocacy

    Customer advocates are facilitators between customers and the company. They are trained in cross-functional roles and empowered to provide customers with assistance in all areas of the business. [1] The role of the customer advocate is three-fold: To be the main contact for the customer in handling a question or problem, and to keep the ...

  4. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." [1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of ...

  5. The customer is always right - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_always_right

    The customer is always right. Marshall Field used slogans such as "Give the lady what she wants" in his Chicago department store. [citation needed] " The customer is always right " is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as ...

  6. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Service quality. Service quality ( SQ ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm. [2]

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  8. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience. Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1] [2] [3]

  9. Customer service training - Wikipedia

    en.wikipedia.org/wiki/Customer_service_training

    Customer service classes can be taught in a traditional classroom setting with workbooks or DVD and a trainer, through various methods of e-learning ( web based training ), or a blend ( blended learning) of the two. An advantage of classroom training, whether traditional or the synchronous form of blended learning, is that participants can ...