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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
Caffeine-Free Coca-Cola. Caffeine-Free Pepsi is a version of the cola Pepsi that omits the caffeine that is customarily part of a cola. It was introduced under the brand name "Pepsi Free" in 1982 by PepsiCo. [ 1] It was 99.7 percent caffeine free. [ 2] A sugar -free variant was also introduced and known as "Diet Pepsi Free," [ 3] The "Pepsi ...
The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.
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MagiCan. A spring-loaded tab dispensed real U.S. money or a gift certificate redeemable for trips or merchandise. MagiCans were special, mechanical cans used by The Coca-Cola Company in the United States of America as a part of their $100-million "Magic Summer '90" promotion. [1] The MagiCan promotion began on May 7, 1990, and ended on May 31.
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Customers can also get a free Pepsi when they buy a hot dog or hot dogs at any food outlet or retail location all weekend through July 4. People can text “FREEPEPSI” to 81234 and upload their ...
With Pepsi Dig In—the brand’s platform designed to drive access, business growth, and awareness to Black-owned restaurants—the day of festivities takes places this year on Saturday, August ...