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A software design description (a.k.a. software design document or SDD; just design document; also Software Design Specification) is a representation of a software design that is to be used for recording design information, addressing various design concerns, and communicating that information to the design’s stakeholders. [1]
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
Go-to-market strategy. A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer ...
Software requirements specification is a rigorous assessment of requirements before the more specific system design stages, and its goal is to reduce later redesign. It should also provide a realistic basis for estimating product costs, risks, and schedules. [ 1] Used appropriately, software requirements specifications can help prevent software ...
The documentation typically describes what is needed by the system user as well as requested properties of inputs and outputs (e.g. of the software system). A functional specification is the more technical response to a matching requirements document, e.g. the Product Requirements Document "PRD" [citation needed].
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .