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Rebadging is also known as rebranding and badge engineering; the latter is an intentionally ironic misnomer in that little or no actual engineering takes place. [3] [4] The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker.
Home-made hood ornament on pick-up truck in Texas. A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English ), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood. It has been used as an adornment nearly since the ...
On the bonnet is seen the Spirit of Ecstasy. The Spirit of Ecstasy, also called Eleanor, Silver Lady, or Flying Lady, was designed by Sykes, a graduate of London's Royal College of Art, and carries with it a story about secret passion between Montagu, second Baron Montagu of Beaulieu after 1905, a pioneer of the automobile movement, and editor ...
The Ford Customline was introduced in 1952 as the mid-range model in that year’s US Ford range, positioned below the Ford Crestline and above the Ford Mainline. [3] It was offered in 2-door sedan, 4-door sedan, 2-door coupé & 4-door station wagon body styles. [3] The coupe was marketed as the Club Coupe [3] and the station wagon as the ...
Oakland. The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors. Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make. [1]
Headquarters. Evansville, Indiana. , U.S. 1937 Graham Custom Series 120 Supercharger 4-door Sedan (advertisement) Graham-Paige was an American automobile manufacturer founded by brothers Joseph B. Graham (1882–1970), Robert C. Graham (1885–1967), and Ray A. Graham (1887–1932) in 1927. Automobile production ceased in 1940, and its ...
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