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In 1956, reflecting the popularity of the sportswear line, Hirsch-Weis changed its name to White Stag. [1] It became a publicly traded company in 1958. [4]: 10 In 1957, [5] the company modified a large animated sign on the roof of its downtown Portland building to include a stag leaping over an outline of the state of Oregon. [6]
The cost of the catalog nearly bankrupted the company, but the catalog proved to be a profitable marketing device. Within the store, the catalog was available to customers for free. By 1910, the company began selling women's clothing, [3] and became the first store in New York to supply clothing to women as well as men.
Mariah Carey amassed the most number-one hits (14 songs) and had the longest cumulative run atop the Billboard Hot 100 chart (60 weeks) during the 1990s. Carey is also the only artist to spend at least one week at the summit of the chart in each year of the decade.
In 1993 the company launched a second catalog title, called Spirit of the West. A third catalog title, Ecosong, was added in 1994 along with the Coldwater Creek Credit Card. [1] Between 1994 and 1996 the company invested heavily in information technology along with distribution and call center capacity.
Sears, Roebuck and Co. (/ s ɪər z / SEERZ), [5] commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. [6]
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related to: popular clothing catalogs 1990s