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Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .
Screen reading is the act of reading a text on a computer screen, smartphone, e-book reader, Discovery [ edit ] Louis Émile Javal , a French ophthalmologist and founder of an ophthalmology laboratory in Paris is credited with the introduction of the term saccades into eye movement research.
A screen reader is a form of assistive technology ( AT) [ 1] that renders text and image content as speech or braille output. Screen readers are essential to people who are blind, [ 2] and are useful to people who are visually impaired, [ 2] illiterate, or have a learning disability. [ 3] Screen readers are software applications that attempt to ...
Go-to-market strategy. A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer ...
Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...
Full-text search. In text retrieval, full-text search refers to techniques for searching a single computer -stored document or a collection in a full-text database. Full-text search is distinguished from searches based on metadata or on parts of the original texts represented in databases (such as titles, abstracts, selected sections, or ...
TURF analysis. TURF analysis, an acronym for "total unduplicated reach and frequency", is a type of statistical analysis used for providing estimates of media or market potential and devising optimal communication and placement strategies given limited resources. TURF analysis identifies the number of users reached by a communication, and how ...