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Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional ...
Nike, Inc.[ note 1 ] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [ 5 ] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 6 ][ 7 ]
According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of Nike's competitors in the athletic shoe industry, chose to make women its primary target market." Because aerobics became popular among women, Reebok pursued that opportunity and advertised towards women. Nike executives ...
Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km 2) of land. 1993. Nike introduces Reuse-A-Shoe, which collects athletic shoes, Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of ...
Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Air Max was conceptualized by Tinker ...
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