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  2. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][ 1][ 2][ 3] Compare marketology, [ 4] which Aghazadeh defines in terms of ...

  3. Business administration - Wikipedia

    en.wikipedia.org/wiki/Business_administration

    The administration of a business includes the performance or management of business operations and decision-making, as well as the efficient organization of people and other resources to direct activities towards common goals. In general, "administration" refers to the broader management function, including the associated finance, personnel and ...

  4. Bachelor of Business Management - Wikipedia

    en.wikipedia.org/.../Bachelor_of_Business_Management

    Bachelor of Business Management ( BBM ), sometimes known as a fundamentals in marketing, [ 1] is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is usually classified into 4 majors: marketing management, financial ...

  5. Lauder Business School - Wikipedia

    en.wikipedia.org/wiki/Lauder_Business_School

    Colors. Blue and White. Nickname. LBS. Website. www.lbs.ac.at. Lauder Business School is an English -language business school in Vienna, Austria, operating as a "University of Applied Sciences" in the Austrian education system. Lauder Business School (LBS) was founded in 2003 as a University of Applied Sciences with financial help from Ronald S ...

  6. Bachelor of Business Administration - Wikipedia

    en.wikipedia.org/wiki/Bachelor_of_Business...

    The Bachelor of Business Administration (BBA), Bachelor of Science in Business Administration, or Bachelor of Arts in Business Administration is a bachelor's degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in ...

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  8. Business education - Wikipedia

    en.wikipedia.org/wiki/Business_education

    The Bachelor of Business Administration (BBA) degree is awarded to students who complete three to four years of full-time study in business administration. The degree often, though not always, requires a major in a specific field such as accounting , finance, HRM/personnel , marketing, management , management information systems , real estate ...

  9. Outline of business management - Wikipedia

    en.wikipedia.org/wiki/Outline_of_business_management

    Business administration. The following outline is provided as an overview of and topical guide to business management: Business managementmanagement of a business – includes all aspects of overseeing and supervising business operations. Management is the act of allocating resources to accomplish desired goals and objectives efficiently ...