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Health marketing. Health Marketing is a discipline that employs traditional marketing techniques and research-driven strategies to protect and promote the health of diverse communities. This multidisciplinary field blends elements from public health promotion, marketing, and communications to deliver vital health information to the public.
Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [ 9 ] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies .
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...
The Society for Healthcare Strategy and Market Development ( SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [ 1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
In 2016 Klick established its offices in New York City. According to Medical Marketing + Media, clients at the time included AstraZeneca, Novartis, Roche, Pfizer and Sanofi. [3] The company introduced the SymPulse in 2017. It was designed to transmit the symptoms of Parkinson's disease to allow them to be felt and understood by care providers.
Artificial intelligence. Artificial intelligence in healthcare is the application of artificial intelligence (AI) to copy human cognition in the analysis, presentation, and understanding of complex medical and health care data. It can also augment and exceed human capabilities by providing faster or new ways to diagnose, treat, or prevent ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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