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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
For ad-free experiences, Netflix now offers plans that start at $15.49 per month. "The Basic plan is no longer available for new or rejoining members.
The former incarnation of the Starzplay online service (which is structured as a TV Everywhere-style service) was launched on October 8, 2012, with the release of the iPad, iPhone and iPod Touch app until they were merged with Starz.com on April 5, 2016. The Starzplay name was borrowed from a prior service offered in conjunction with Netflix ...
After acquiring the UK-based streaming and DVD-by-mail service LoveFilm in 2011, Prime Video was added to the Prime subscription in the United Kingdom, Germany, and Austria in 2014, available on a monthly subscription of £/€8.99 per month, continuing the plan of LoveFilm Instant. The service was previously available in Norway, Denmark, and ...
The elimination of the lowest-priced ad-free option follows Netflix’s crackdown on password sharing. The company is in the midst of a push to increase its revenues and subscriptions after they ...
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