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In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
For ad-free experiences, Netflix now offers plans that start at $15.49 per month. "The Basic plan is no longer available for new or rejoining members.
The elimination of the lowest-priced ad-free option follows Netflix’s crackdown on password sharing. The company is in the midst of a push to increase its revenues and subscriptions after they ...
In the freemium business model, business tiers start with a "free" tier. Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software.
Netflix’s cheapest ad-free option is soon going extinct. As the streamer continues to grow alongside recent password-sharing crackdowns and ad-based tiers, Netflix is planning to phase out its ...
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