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  2. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  3. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. [3] [4] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    t. e. Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size ...

  5. Voice of the customer - Wikipedia

    en.wikipedia.org/wiki/Voice_of_the_customer

    In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives.

  6. Glossary of broadcasting terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_broadcasting_terms

    Digital on-screen graphic: A common practice of displaying on-screen the logo of a television station, a network, a sponsoring company or the program itself. Commonly referred to as a "bug" because it looks like an insect is hanging out in the corner of the screen, typically as a translucent image in the right hand bottom corner.

  7. Optical character recognition - Wikipedia

    en.wikipedia.org/wiki/Optical_character_recognition

    Optical character recognition or optical character reader ( OCR) is the electronic or mechanical conversion of images of typed, handwritten or printed text into machine-encoded text, whether from a scanned document, a photo of a document, a scene photo (for example the text on signs and billboards in a landscape photo) or from subtitle text ...

  8. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    The three views are (i) the physical view, (ii) the tags view, and (iii) the content view. The physical view is displayed and printed (what most people consider a PDF document). The tags view is what screen readers and other assistive technologies use to deliver high-quality navigation and reading experience to users with disabilities.

  9. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a ...