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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Video content analysis or video content analytics ( VCA ), also known as video analysis or video analytics ( VA ), is the capability of automatically analyzing video to detect and determine temporal and spatial events. This technical capability is used in a wide range of domains including entertainment, [ 1] video retrieval and video browsing ...
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. . In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then ...
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis) and optimizing viewing experience ( quality of service analysis). Online video analytics differs from traditional television ...
White-label providers sell the technology to various parties that allow them to create the services of the aforementioned "User Generated Video Sharing" websites with the client's brand. Just as Akamai and other companies host and manage video/image/audio for many companies, these white-labels "host video content." A few of these companies also ...
Search analytics. Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [ 1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other ...
YouTube streaming data (video views) has been used to gauge consumer opinion for marketing decisions. Celebrities and large companies , especially major music labels , have used YouTube as a focused advertising tool for targeted mass marketing and audience growth by placing banner ads and by contracting with video producers for embedded ...
Video email. Video email, also referred to as email video or video in email, refers to the embedding of videos directly into the body of an email, without the need to attach files or click on a hyperlink to play them. Although video email providers have existed since the early-to-mid 2000s, [1] [2] it has become an increasingly popular medium ...
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