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  2. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    A typical APA-style research paper fulfills 3 levels of specification. Level 1 states how a research paper must be organized by including a title page, an abstract, an introduction, the methodology, the results, a discussion, and references. In addition, formatting of abstracts and title pages must be as per the APA manual of style.

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  4. Parenthetical referencing - Wikipedia

    en.wikipedia.org/wiki/Parenthetical_referencing

    In the author–date method (Harvard referencing), [4] the in-text citation is placed in parentheses after the sentence or part thereof that the citation supports. The citation includes the author's name, year of publication, and page number(s) when a specific part of the source is referred to (Smith 2008, p.

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  6. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [ 4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [ 5] USP focuses on explicit claims of uniqueness involving an ...

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  8. Academic writing - Wikipedia

    en.wikipedia.org/wiki/Academic_writing

    Academic style has often been criticized for being too full of jargon and hard to understand by the general public. [11] [12] In 2022, Joelle Renstrom argued that the COVID-19 pandemic has had a negative impact on academic writing and that many scientific articles now "contain more jargon than ever, which encourages misinterpretation, political spin, and a declining public trust in the ...

  9. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    Users. 30 million (as of 2024) G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [ 1][ 2] with offices in Poland and Hong Kong. [ 3][ 4] The site operates in the resale of gaming offers and others digital items by the use of redemption keys. G2A.COM’s main offerings are game key codes for ...