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  2. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    A PDF file is often a combination of vector graphics, text, and bitmap graphics. The basic types of content in a PDF are: Typeset text stored as content streams (i.e., not encoded in plain text ); Vector graphics for illustrations and designs that consist of shapes and lines;

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  4. OpenDocument technical specification - Wikipedia

    en.wikipedia.org/wiki/OpenDocument_technical...

    As noted above, the OpenDocument format can describe text documents (for example, those typically edited by a word processor), spreadsheets, presentations, drawings/graphics, images, charts, mathematical formulas, and "master documents" (which can combine them). It can also represent templates for many of them.

  5. Template (word processing) - Wikipedia

    en.wikipedia.org/wiki/Template_(word_processing)

    Word processing templates enable the ability to bypass the initial setup and configuration time necessary to create standardized documents such as a resume. They also enable the automatic configuration of the user interface of the word processing software, with features such as autocompletion , toolbars, thesaurus, and spelling options.

  6. Document file format - Wikipedia

    en.wikipedia.org/wiki/Document_file_format

    A document file format is a text or binary file format for storing documents on a storage media, especially for use by computers . There currently exist a multitude of incompatible document file formats. Examples of XML -based open standards are DocBook, XHTML, and, more recently, the ISO / IEC standards OpenDocument (ISO 26300:2006) and Office ...

  7. Google Docs - Wikipedia

    en.wikipedia.org/wiki/Google_Docs

    Google Docs is an online word processor and part of the free, web-based Google Docs Editors suite offered by Google, which also includes Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites, and Google Keep. Google Docs is accessible via an internet browser as a web-based application and is also available as a mobile app on ...

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  9. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...