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G2A.COM’s main offerings are game key codes for platforms such as Steam, EA app, Uplay, PlayStation Network, Xbox, and Nintendo Switch, as well as gift cards, top-ups, and other digital products. [5] As a marketplace, G2A.COM does not sell any digital items itself. Instead, the platform is an intermediary between buyers and sellers.
Crossing the Chasm is an adaptation of an innovation-adoption model called diffusion of innovations theory created by Everett Rogers, The author argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists). Moore believes visionaries and pragmatists have ...
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :
Marketing Mix Modeling ( MMM) is used to estimate the impact of various marketing tactics ( marketing mix) on sales, which can then be used to forecast the impact of future sets of tactics. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time series data. They are often used to optimize advertising mix and promotional tactics with respect to sales ...
The terms marketers and advertisers encompass a vast number of fields and individuals. This list includes notable authors of books on marketing and/or advertising.
Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context. Fine print.
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a ...
Very Short Introductions ( VSI) is a book series published by the Oxford University Press (OUP). The books are concise introductions to particular subjects, intended for a general audience but written by experts. Most are under 200 pages long. While authors may present personal viewpoints, the books are meant to be "balanced and complete" as ...