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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  5. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    Website. www .semrush .com. Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6] The keyword research tool provides various data points on each ...

  6. AOL Search FAQs - AOL Help

    help.aol.com/articles/aol-search-faqs

    Keywords are the building blocks of web queries. These are simple words such as the following: • Pizza • Chicago • Baseball • Puppies. Typing a basic keyword in a search box prompts the search engine to scan its index for websites containing that keyword. It then delivers the top results, considering relevance and popularity.

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design. Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables ...

  8. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...

  9. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    A backlink is a link from some other website (the referrer) to that web resource (the referent ). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines ...

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