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Maui Jim. Maui Jim is an American sunglasses manufacturer based in Peoria, Illinois. [ 2 ] Founded in Lahaina, Hawaii, in 1980, the company designs, develops, and manufactures a wide variety of sunglasses marketed under the eponymous brand name. As of 2015, it was the third-largest producer of sunglasses in the world.
Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica.The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
In a highly competitive market with competitors like Oakley, Inc. and Ray-Ban, Maui Jim's mission to set itself apart is to educate consumers on the dangers of UV rays. Short term sun exposure can lead to sunburned eyes or snow-blindness. Maui Jim has tried to break the common link between sunglasses and summer since snow reflects almost 80% of ...
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Hunter S. Thompson was known for wearing yellow-tinted driving glasses. When driving a vehicle, particularly at high speed, dazzling glare caused by a low Sun, or by lights reflecting off snow, puddles, other vehicles, or even the front of the vehicle, can be lethal. Sunglasses can protect against glare when driving.
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