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G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1][2] with offices in Poland and Hong Kong. [3][4] The site operates in the resale of gaming offers and others digital items by the use of redemption keys. G2A.COM’s main offerings are game key codes for platforms such as Steam, EA app ...
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition ...
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2][3] The goal is to enhance the overall customer experience by not only offering a ...
A book discussion club is a group of people who meet to discuss books they have read. It is often simply called a book club, a term that may cause confusion with a book sales club. Other terms include reading group, book group, and book discussion group. Book discussion clubs may meet in private homes, libraries, bookstores, online forums, pubs ...
Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.
The book is said to be "one of the most influential business books of our era". [2] The authors identified two primary objectives for the research published in the book: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so that they can influence management”.
Michael Porter. For other people named Michael Porter, see Michael Porter (disambiguation). Michael Eugene Porter (born May 23, 1947) [2] is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy.