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Health Marketing or Medical Marketing is a specialized branch of marketing.Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.
Workplace wellness. Workplace wellness, also known as corporate wellbeing outside the United States, is a broad term used to describe activities, programs, and/or organizational policies designed to support healthy behavior in the workplace. This often involves health education, medical screenings, weight management programs, and onsite fitness ...
Direct-to-consumer advertising ( DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in ...
Toronto, Ontario, Canada. Revenue. $510 million [1] (2022) Number of employees. 1487 (2023 [1]) Website. www .klick .com. Klick is a global group of companies in the area of health marketing and advertising. It is the world's largest, independent health agency. [dubious – discuss]
Pharmaceutical sales representatives or Medical sales respresentatives[ 1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2] to provide product information, answer questions on ...
The electronic health record (EHR) is a more longitudinal collection of the electronic health information of individual patients or populations. The EMR, in contrast, is the patient record created by providers for specific encounters in hospitals and ambulatory environments and can serve as a data source for an EHR. [ 6][ 7] In contrast, a ...
The Family and Medical Leave Act of 1993 ( FMLA) is a United States labor law requiring covered employers to provide employees with job-protected, unpaid leave for qualified medical and family reasons. [ 1] The FMLA was a major part of President Bill Clinton 's first-term domestic agenda, and he signed it into law on February 5, 1993.
Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [ 9 ] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies .