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  2. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan. An "elevator pitch" is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or ...

  3. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summary. An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  5. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  6. High- and low-level - Wikipedia

    en.wikipedia.org/wiki/High-_and_low-level

    High-level and low-level, as technical terms, are used to classify, describe and point to specific goals of a systematic operation; and are applied in a wide range of contexts, such as, for instance, in domains as widely varied as computer science and business administration . High-level describe those operations that are more abstract and ...

  7. Amazon (company) - Wikipedia

    en.wikipedia.org/wiki/Amazon_(company)

    Amazon websites are country-specific (for example, amazon.com for the US and amazon.co.uk for UK) though some offer international shipping. [ 48 ] Visits to amazon.com grew from 615 million annual visitors in 2008, [ 49 ] to more than 2 billion per month in 2022.

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